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A compulsive desire to vent out untamed creativity, transforming raw mediums into pieces of wearable art. It’s a sense of uniqueness within, which propels you to create something like you. The brand sways in notions that are at odds with established norms. The eventuality is to bring forth old arts like ajrakh and kalamkari via collaborations with master craftsman and artists, to showcase the best in Indian crafts and textiles.